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Why server side tracking is important for ads campaign after ios 14

Why server side tracking is important for ads campaign after ios 14

One of the most notable changes introduced by iOS 14 is the implementation of the App Tracking Transparency (ATT) framework, which requires apps to obtain user consent before tracking their activity across other apps and websites. This opt-in requirement has made it increasingly difficult for advertisers to collect user data through traditional client-side tracking methods.

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